Clear and Rexona announced their partnership with the Lotus F1 team to the Malaysian public with a roaring statement filled with adrenaline, speed and excitement. The two Unilever brands joined forces to transform the concourse area of Mid Valley Megamall shopping centre into a motor sporting extravaganza, in line with the build-up to the Formula 1 Malaysian Grand Prix 2013.
Clear and Rexona has partnered with Watsons to give this once-in-a-lifetime experience to the people. The consumer road show, which runs from Thursday, 21 Feb to Monday, 25 Feb, gave consumers a taste of the two brands as they took part in a series of experiential activities such as the Clear scalp test and the Rexona sweat test.
For a minimum purchase of RM20 of any Clear or Rexona product, consumers were given the opportunity to test their driving nous in the Formula 1 racing simulators on show. It was adrenaline-pumping fun as racers battled it out to be at the top of the real time LED leader board. The fastest driver, by the end of the day, won a pair of Grandstand tickets to the F1 Malaysian Grand Prix.
On Sunday, 24 Feb, the top four drivers from the previous days will battle it out for RM1,000 Watsons vouchers. Living up to Clear and Rexona’s brand values, it was a test of passion and precision for consumers seeking to be the best of the rest.
At the road show, all Watsons card members were given the privilege to don a racing jacket in the racing photo booth and snap a photo next to the ever-gorgeous racing queens, with a minimum purchase of RM20 of any Clear and Rexona products.
In the spirit of giving more to people, Clear and Rexona are also offering 3 pairs of Grandstand tickets to the Monaco F1 Grand Prix happening on 26 May 2013. These 6 privileged individuals will enjoy a 5 Day 4 Night trip to Monaco with all accommodation and flight expenses paid. In order to participate in this nationwide initiative, people need to purchase a minimum of RM 10 worth of Clear or Rexona products followed by answering a simple question.
Clear and Rexona’s partnership with the Lotus F1 team is a precise fit in many aspects. Rexona, which stands for passion, ambition and excellence in performance, aligns with the drive of the Lotus F1 team to make their 2013 season a victorious one.
Clear, which values efficacy, precision technology and performance, exemplifies the past successes of the relatively new Lotus F1 team, namely their first-ever Grand Prix victory in Abu Dhabi last year, courtesy of lead driver Kimi Räikkönen.
“Formula 1 has gained and maintained its popularity amongst Malaysian men over the years since the first-ever edition of the Malaysian F1 Grand Prix in 1999. The thrill of speed and adrenaline of Formula 1 racing falls right at the heart of what our consumers are passionate about, and we honour them by representing this through the partnership,” said Lim Cheng Yee, Brand Manager for Rexona, Unilever (Malaysia) Holdings Sdn. Bhd.
“Clear Men stands for efficacy, precision technology, and performance – and no other sport exudes these values stronger than Formula 1. We offer consumers the best customised solutions against dandruff – giving them the confidence to make a powerful impact anytime, anywhere. By partnering with Formula 1, we will provide our consumers the chance to experience the winning impact that a high efficacy, high precision, high performance brand such as Clear Men can offer them,” said Andrea Huang, Brand Manager for Clear, Unilever (Malaysia) Holdings Sdn. Bhd.
“We are very proud to have been selected by Clear and Rexona and are very much looking forward to working with our two newest partners. The passion for business and desire to win is shared both at our factory here and in the offices of Clear and Rexona and this will ensure a very beneficial partnership in the years to come,” said Eric Boullier, Team Principal, Lotus F1 Team.
For further information, visit Unilever’s official website.