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Posts Tagged ‘jazz’

Experience Honda 3S Campaign Returns

Wednesday, July 1st, 2009

Not satisfied with busting sales records, Honda Malaysia continues to aggressively step up its promotional campaign throughout the country. Having just opened their 55th 3S centre at Bukit Mertajam, they are now stepping things up by having the now-annual Experience Honda 3S Campaign running from today (1 July 2009) for three months until 30 September 2009.

Customers who walk in for an obligation-free test drive of ANY Honda vehicle will receive give-aways of exclusive Honda merchandise. Should your interest translate to a purchase, you stand to win a cash voucher from HM worth up to RM500 from a Lucky Dip if you go for an Accord (2.0 & 2.4 only), CR-V or Jazz. In addition, buyers of the Jazz Grade S are offered a free service package for the first 40,000km or 24 months (whichever comes first) and also free basic insurance coverage for the first year.

the-dashing-2nd-gen-jazz-1-5l-grade-sa
Honda Jazz Grade S

Goodies are not just limited to potential customers only. Existing customers will get 25% discounts on parts for a start, and should you spend more than RM200 (in a single receipt, of course), you go into that same Lucky Dip mentioned earlier with the chance of winning that RM500 HM cash voucher. Purchase of a complete bodykit from Modulo also entitles one to the Lucky Dip. – KON

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Honda Jazz Grade S Modulo Limited Edition

Tuesday, June 2nd, 2009

We all know full well how much the Malaysian public loves the Honda Jazz. According to the latest figures from Honda Malaysia, there are about 12,500 Jazzes, old and new, currently prowling on our roads. The current generation Jazz, launched only last year, is available in two trim levels – Grade S at RM104,800, and Grade V at RM109,800. Both variants are powered by a 1.5-litre i-VTEC engine paired with a 5-speed automatic transmission like its sister car, the Honda City.

jazz-grade-s-modulo-limited-edition
Honda Jazz Grade S Modulo Limited Edition

Earlier this week, Honda Malaysia announced that 100 units of the Grade S variant will be sold with a set of Modulo bodykit worth RM5,000 at an unchanged sticker price of RM104,800. Like almost every other special/limited/exclusive edition vehicle launched in Malaysia, the Honda Jazz Grade S Modulo Limited Edition, which is available only in Cerulean Blue colour, is mechanically unchanged from the standard Jazz Grade S. The Modulo bodykit consists of spoilers in the front, side, tailgate and rear under.

To quote the Honda press release, “Hurry up and visit your nearest authorised Honda showrooms to view and test-drive the Jazz. For more information, please call the Honda Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.”

jazz-grade-s-modulo-limited-edition_front-under-spoiler
Front spoiler

jazz-grade-s-modulo-limited-edition_rear-under-spoiler1
Rear skirting

jazz-grade-s-modulo-limited-edition_side-under-spoiler1
Side skirtings

jazz-grade-s-modulo-limited-edition_tailgate
Tailgate mounted spoiler.

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Honda Jazz Owners Give Testimonials

Tuesday, April 21st, 2009

The Honda Jazz is a great car, and I am sure at least nine out of ten reading this piece would agree. Its technical competence as a product is beyond question. The first-generation Jazz, launched in 2001, was a lesson in product packaging for its rivals. Honda somehow managed to shoehorn acres of space into the Jazz’s pint-sized frame. Throw in a strong yet frugal drivetrain, they arrived at a product which was a dream for most urban commuters.

When launched in Malaysia in 2003, the Jazz was initially offered with a 1,339cc iDSI engine mated to a CVT priced at a whopping RM92k. Honda hyped on the fact that this was a CBU from Japan, and batch after batch simply flew off the showroom floors. The CBUs were eventually sourced from Thailand, and came with 1.5-litre iDSI or VTEC engines, at about the same price.

Whichever version it was, the Jazz was always a strong seller. The charm it holds to the public is not unlike that of the Mini. For some reason, people love it. Last year, Honda brought the second generation Jazz to Malaysian shores. It proved to be as popular, garnering some very positive reviews - including from YS Khong of Autoworld. (read review here)

I don’t disagree with any of them, but I do have one issue with the Jazz: its price. Quite simply, I find it difficult to justify the purchase of one when you have the mechanically identical, yet bigger, Honda City priced a good RM20k cheaper. It’s like asking Proton to price the Gen.2 RM20k more expensive than the Waja. It does not seem to make sense.

At this stage, those who disagree with me would bring out the CBU vs CKD argument, and fair enough, the pricing of the Jazz has a lot to do with the lopsided tax scale for imported vehicles, but once again, the question is, how would you, as a consumer, justify the additional RM20k in the sticker price? Do you really care how the money you paid is split between Honda and the government? The burning question is, what more do you get from spending the extra money compared to those who opted for the City?

Now, we know that the Jazz and City sit on the same platform, run on the same drivetrain and share most of the mechanical bits. The difference between them now is styling and packaging, which means that it boils down to this: is the styling and packaging of the Jazz worth the extra RM20k compared to the City? I have yet to be convinced, but I don’t make up the demography of buyers in this country.

The fact is that since launch, 11,470 units of the first generation Jazz found its way into customer homes, which is a figure not counting parallel import JDM spec Honda Fits. For the second generation Jazz, the order books currently stands at 719 units delivered as of March 2009. Recently, Honda Malaysia gathered five owners of the new Jazz at The Banquet, Bangsar Village II to record their testimonials of this car, of which a transcript of the session was made available to Autoworld.

Participants selected were En Mazlan bin Moin,  En Wan Aznir bin Wan Abhar (Ned), En Wan Hamdi, En Mohd Asroll bin Ahmad Rosly and Cik Norazni binti Zainuddin (Nora), all of whom fall under the young 25-40 year old age bracket working as professionals in various industries. Their reasons for selecting the Jazz varied, but all are genuinely happy about their cars.

"I bought the All-New Jazz because of its aerodynamic design, it is fuel economical. Also the physical appearance, the design looks stylish and compact.

 “I bought the All-New Jazz because of its aerodynamic design, it is fuel economical. Also the physical appearance, the design looks stylish and compact.” – Mazlan bin Moin

Banker Wan Hamdi, 39, changed to the Jazz from the previous generation Honda City, citing the flexibility of the Ultra Seats as the reason for his switch. Manager Mazlan, 34, was attracted by the aerodynamic looks of the car, while Nora was upgrading from a Kancil. Twenty-seven-year-old IT Executive Mohd Asroll has been shopping around for one and a half years before settling for the Jazz, booking the car one week before launch.

"Mine is white or nothing." - Wan Hamdi

 “Mine is white or nothing.” – Wan Hamdi

Mohd Asroll, who was a first time buyer, also happened to have happy first generation Jazz customers in his circle of friends influencing his purchase, besides the tons of glowing reviews on the Internet from journalists overseas. The other 27-year-old of the bunch, Ned, likened the sporty looks of the car to that of Nike sports accessories.

"I booked the car 1 week before it was launch. I was extremely enthusiastic about the All-New Jazz." Mohd Asroll bin Ahmad Rosly
“I booked the car 1 week before it was launch. I was extremely enthusiastic about the All-New Jazz.” -Mohd Asroll bin Ahmad Rosly

On the question I posed earlier on how to justify the Jazz’s value against the mechanically identical City, the answer was pretty much summed up by Nora, who categorically declared “I did not want the City as I was looking for something different that can represent myself, and that can represent who I am.”

"I did not want the City as I was lookin for something different that can represent myself, and that can represent who I am." - Norazni binti Zainuddin (Nora)
I did not want the City as I was lookin for something different that can represent myself, and that can represent who I am.” – Norazni binti Zainuddin (Nora)

When asked what he liked most about the Jazz, Ned remarked how it is suitable for all the activities of his active lifestyle, before adding, “People who buy the All-New Jazz is a bit more stylo, those who really Defy Convention.” He then went on to describe how Jazz owners out there usually acknowledge each other’s presence on the road by honking or waving hands.

"The people there (in Penang) actually gave way when we gave them the signal to." - Wan Aznir bin Wan Abhar (Ned)

“Girls will like to see us drive the car because, many girls have a soft spot for the All-New Jazz.” – Wan Aznir bin Wan Abhar (Ned)

Indeed, Ned is full of compliments for his car, boasting how it is a hit among his lady friends, who all wanted to drive it simply because they wanted to be seen doing so. He also claimed, and I found this one hard to believe, that “the people in Penang actually gave way” whenever he signalled, which is in complete contrast to established behavioural patterns of Penang drivers.

Wan Hamdi, meanwhile, compares his Jazz to the Honda Civic he has at home, remarking how it is actually easier to get in and out of the Jazz compared to the Civic. He also finds it to be (I kid you not), extremely responsive, compared to his Civic, though it must be said that he did not specify which model or generation of the Civic is it that he has at home. Whether this is a superior performer to the Civic is open to debate. I won’t divulge names, but several of the drivers interviewed claimed to have done speeds between 140 and 180kph on the highways no sweat.

During the interview, the five owners also agreed that they feel exclusive owning and driving the Jazz, being peppered by stares whenever they are out with the car. Honda Malaysia also added that this is the prevailing sentiment found in a random survey of Jazz buyers. Exclusiveness aside, they were also very happy about the practicality of the interior, which I must admit impresses me the most. In fact, I still find it regrettable that Honda did not continue to give the same level of practicality and user friendliness in the current generation City.

Mazlan shared a story of how he once drove home a TV bench and two-seater couch from IKEA, while Ned makes full use of the Ultra Seats’ flexibility to fetch the working tools of his publication, or his set of musical instruments around. For Mohd Asroll, his car never ceases to impress people with its vast interior space and scores of cup holders.Mazlan’s trip to IKEA proved fruitful

One of the most important benchmarks, or KPI (key performance index) in corporate speak, for car manufacturers definitely has to be customer satisfaction. Quite simply, a satisfied customer returns for more, and also brings in other new customers. For the most part, Honda owners are a satisfied lot, and many are fiercely loyal to the brand, thanks to years of hard work in brand building.

Another manufacturer probably wouldn’t have gotten away with pricing a car like the Jazz at that level, CBU or not. Even Toyota’s attempt at attacking the Jazz with the Yaris has yielded limited success. The Jazz remains one of the most intelligently designed and packaged products of its class. I still couldn’t bring myself to justify the steep pricing, but many people have, and I know at least five of them are very happy to have done so.

Happy Bunch (L-R): Wan Hamdi, Mazlan, discussion moderator Joey Gan, Mohd Asroll, Ned and Nora
Happy Bunch (L-R): Wan Hamdi, Mazlan, Lee Ping, Mohd Asroll, Ned and Nora
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Insurance Institute of Highway Safety’s Top Safety Picks of 2009

Thursday, December 11th, 2008

Some hours ago, someone in a press room in Stuttgart put together a news release to announce to the world that the W204 Mercedes-Benz C-class was named in as one of 2009’s Top Safety Picks by the Insurance Institute of Highway Safety (IIHS), adding another star to the C-class’ cap after receiving a five star rating by EuroNCAP. In essence, the IIHS’ crash test IS the United States’ answer to the EuroNCAP.

In the IIHS crash tests, cars are subject to frontal and side crashes, besides a rear impact test where evaluations to the cars’ protection against neck injury are evaluated. According to Mercedes, the W204 scored ‘top marks’ for each of the criteria, but whether the term is defined to mean maximum marks or highest marks among competitors could not be ascertained.

The US spec C-class which was tested had seven airbags, belt tensioners, belt force limiters and NECK PRO crash-responsive head restraints fitted as standard. Buyers can also opt for an anticipatory occupant protection system (dubbed PRESAFE) which pre-activates certain safety systems when it anticipates a collision to be imminent – a system that Mercedes claims would reduce the impact on occupants by as much as 40%.

Merc C-class, one of 72 Top Safety Picks of 2009
Merc C-class, one of 72 Top Safety Picks of 2009

But, I was not going to just take Mercedes’ side of the story, and thus I went on to examine the claims at the IIHS’ official website (link here) where they listed no fewer than 72 Top Safety Picks for 2009 with another 26 ‘also-rans’. Here they are: (cars sold in Malaysia highlighted in bold)

Large cars
Acura RL
Audi A6
Cadillac CTS
Ford Taurus
Lincoln MKS
Mercury Sable
Toyota Avalon
Volvo S80

Midsize cars
Acura TL, TSX
Audi A3, A4
BMW 3 series 4-door models
Ford Fusion
with optional electronic stability control
Honda Accord 4-door models
Mercedes C class
Mercury Milan
with optional electronic stability control
Saab 9-3
Subaru Legacy
(previously sold in Malaysia)
Volkswagen Jetta, Passat

Midsize convertibles
Saab 9-3
Volkswagen Eos
Volvo C70

Small cars
Honda Civic 4-door models (except Si) with optional electronic stability control
Mitsubishi Lancer with optional electronic stability control
Scion xB
Subaru Impreza
with optional electronic stability control
Toyota Corolla with optional electronic stability control
Volkswagen Rabbit (VW Golf)

Minicar
Honda Fit with optional electronic stability control (Honda Jazz)

Minivans
Honda Odyssey
Hyundai Entourage
Kia Sedona

Large SUVs
Audi Q7
Buick Enclave
Chevrolet Traverse
GMC Acadia
Saturn Outlook

Midsize SUVs
Acura MDX, RDX
BMW X3, X5
Ford Edge, Flex, Taurus X
Honda Pilot
Hyundai Santa Fe, Veracruz
Infiniti EX35
Lincoln MKX
Mercedes M class
Nissan Murano
(only unofficially availabe in Malaysia)
Saturn VUE
Subaru Tribeca
Toyota FJ Cruiser, Highlander
Volvo XC90

Small SUVs
Ford Escape (new generation not sold in Malaysia)
Honda CR-V, Element
Mazda Tribute
Mercury Mariner
Mitsubishi Outlander
Nissan Rogue
Subaru Forester
Toyota RAV4
Volkswagen Tiguan

Large pickups
Ford F-150
Honda Ridgeline
Toyota Tundra

Small pickup
Toyota Tacoma (Toyota Hilux)

ALSO-RANS
These 26 vehicles earn good ratings in front and side crash tests. They have ESC, standard or optional. They would be 2009 Top Safety Pick winners if their seat/head restraints also earn good ratings:

Chevrolet Malibu
Chrysler Sebring, Sebring convertible, Town & Country
Dodge Avenger, Grand Caravan
Infiniti G35, M35
Kia Amanti
Lexus ES, GS, IS
Mazda CX-7, CX-9
Mitsubishi Eclipse Spyder, Endeavor
Nissan Altima, Pathfinder, Quest, Xterra
Saturn AURA
Smart Fortwo
Toyota 4Runner, Camry, Prius, Sienna

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History of the Honda City

Tuesday, December 9th, 2008

Back in September, the fifth generation Honda City was officially unveiled in Thailand, then later India. Now, the bosses in Honda Malaysia are gearing up for its launch over here in mid-December. They’re certainly stepping up the promotional blitz with adverts in the print media and prominently placed billboards.

It is one of the most anticipated car launches of 2008 in our market. Having allowed the outgoing City to soldier on against the new Toyota Vios for over a year, it’s time for Honda to respond. The new City will be wearing a nameplate that was introduced as early as 1981, but only made it to our shores in 1996.

1. First Generation (1982 – 1986)

The first generation City was launched as a three-door hatchback back in 1981. It was also available as a convertible and in Australia, was sold as a two-seater van. In some export markets, this Honda City was sold as the Honda Jazz. I distinctly remember a HK film that featured this car badged as the Jazz.

Engine tuning specialist company Mugen, made its name by developing a turbocharged variant of this car, dubbed the Honda City Turbo. The 1,237cc turbocharged engine, with all of Mugen’s best work, was good for 108hp @ 5,000rpm and 160Nm @ 3,000rpm, which is impressive even by today’s standards. It also featured an uprated suspension setup over the standard City, being independently sprung all-round.

First gen Honda City
First gen Honda City
(image from Wikipedia)

Honda City Turbo
Honda City Turbo
(image from http://asia.vtec.net/scrap/archive1.html)

2. Second Generation (1986-1994)

Quote from Wikipedia:
Honda replaced the original City in 1986 (designated GA1), with an update in 1989 (GA2). This model was produced until 1994. The Fit name also first appeared as a trim variant of the City. There was no convertible model. In most European and Australasian markets, the City’s market position was filled by the Honda Logo in 1999.

Writer’s note: Surprise, surprise, in the said markets, the Honda Logo was then succeeded by none other than the Honda Jazz.

Second gen Honda City
Second gen Honda City

3. Third Generation (1996-2002)

This was the first Honda City sold officially in Malaysia, although it was the third model to bear the name. This car, based on the Civic EF platform, was available in 1.3 and 1.5-litre versions and was designed solely for South-East Asian markets. I hitch rides from my friend to work almost daily in her ‘97 City 1.5 and despite being parked under the hot sun daily, the car seems to be holding together quite well and returns excellent consumption figures.

In 2000, a facelifted version was introduced, with the higher end 1.5-litre versions wearing Type-Z badges and packing VTEC power under their hoods.

Third gen Honda City
Third gen Honda City

4. Fourth Generation (2002 – 2008)

Launched in 2002, the fourth generation City was a major revolution over the previous model. It garnered as much praise for it’s excellent practically and economy as it did with criticisms to its awkward looks. Its curious proportions was due in no small part to it being a sedan derived from the hatchback Jazz. Honda did an excellent job packaging a fantastic interior (in terms of space and design) into a small footprint, but neglected to give the overall look some cohesive proportions.

Initially, the City came only with the 1,497cc SOHC 8-valve engine with Intelligent Dual Sequential Ignition (iDSI). Coupled with a CVT that gives 7 virtual gears in manual shifts, the City offered class-leading fuel economy. In certain markets, it’s even offered with the option of all-wheel drive. But this City’s trump card comes inside. It boasts nearly 500 litres of boot space and comes equipped with the excellent Ultra-Seats, which you can reconfigure in a variety of manners and connect the interior to the already cavernous boot. I heard that with the seats down, you can even slot a mattress in there to.. uhh…. sleep.

Offering all that, and more, Honda’s asking price of RM78.9k (undercutting even the previous City) completely reshaped the market as knew it, placing a Japanese car within striking distance of Proton. It also famously blew Toyota’s pricing strategy completely to bits, as they were ready to launch the Vios priced at RM85k for the 1.5E and RM95k for the 1.5G. To counter the threat of the City, the UMW wisely lowered the asking price of the respective Vios models by RM10k each.

The City VTEC was launched in mid-2004 to attack the Vios 1.5G with a pricetag of RM86k. With VTEC technology and 16 valves, this City is good for 110bhp @ 5,800rpm and 143Nm @ 4,800rpm. It still transmits power to the front wheels via the CVT, but the rear wheels are now stopped by solid disc brakes.

A mid-life facelift came in 2005, where the front end was completely revamped, giving the car a more balanced look. Disappointingly, for this facelift, the designers opted to remove the Ultra-Seats for the VTEC version, a decision that did not sit well with buyers, and was eventually reversed.

I have tested a few units of this City, and I was thoroughly impressed by the space, practicality and build quality of the interior. Despite being a dated model, the City’s interior is still light years ahead of the new Toyota Vios. The VTEC version had great pull, but the iDSI was no slouch either, if one doesn’t expect too much. Unfortunately, the electric power steering (EPS) was overly light and overly assisted, a setup not condusive for more spirited driving.

A known issue with the fourth generation City, at least among Malaysian users, is failure problems of the CVT which costs RM20k to replace – a situation that could really put some owners into a quandary. In most cases, the problem is caused by incorrectly using automatic transmission fluid (ATF) in place of continously variable tranmission fluid (CVTF). However, it is worth noting that certain batches of the City did in fact come from the factory filled with ATF instead of CVTF – a major blunder by Honda.

Nevertheless, the City has found homes in the place of countless car porches. It definitely was great value for money, offering an economical drivetrain (if the CVT doesn’t fail), and a superb interior. It remains a hot seller even now, with the imminent introduction of its successor – which definitely has big shoes to fill.

Facelifted fourth gen City
Facelifted fourth gen City.

5. Fifth generation (2008 – )

Coming soon to a showroom near you, the fifth gen City will debut in Malaysia within the next couple of weeks. Honda has developed more variants for this City, with 1.4, 1.5 and 1.8-litre powerplants to couple with either a 5-speed manual, a 5-speed auto or a 6-speed automated manual transmission. However, most of those variants will go to Europe and China as Malaysia makes do with only the 1.5-litre engine coupled with the 5-speed automatic (fingers crossed for the 5M/T).

The 1.5-litre 16-valve SOHC i-VTEC motor produces 120hp @ 6,600rpm and 145Nm @ 4,800rpm, a healthy increase over the outgoing engine, and very close to Proton’s Campro CPS engine. The torque curve shows a dip similar to the famous Campro torque dip, though not as severe, at between 3,300 and 3,500rpm. According to paultan.org, “Honda actually acknowledges this and claims the torque dip provides a smoother drive, whatever that means!” I am glad Proton didn’t use this excuse.  

Curiously, however, a couple of areas of the specs sheet has regressed a little, with the omission of the CVT and Ultra-Seat function most notable. Honda claims that 5A/T is better suited for the ASEAN market’s driving style, but that’s definitely only telling half the story. It’s a most unfortunate omission, for the CVT is a wonderful piece of technology. I firmly believe that most of the outgoing City’s CVT failure is due to improper care rather than poor design.

Amusingly, the City’s preview website (link here) trumpets the 60:40 split folding and rear reclining seats as a ‘class achievement’. While the rear reclining seats is a notable feature, it remains a step backwards from the Ultra-Seats as far as I am concerned.

The outgoing City is living some pretty big shoes to fill. Let’s see if the new one is up to the task.

Fifth gen City - coming soon 18 Dec 2008
Fifth gen City – coming soon 18 Dec 2008
(image from paultan.org)

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