Official Press Release from BMW Malaysia

This Christmas, BMW is spreading JOY with Christmas@BMW, an ‘Open House’ event at all its dealerships in the country.

Held over the weekend of the 5th and the 6th of December 2009 from 10:00am to 6:00pm, the event will see BMW give away an iPod Touch (8Gb) with BMW USB Connectors with the purchase of a BMW 3 Series; a portable DVD tablet with the purchase of a BMW 5 Series as well as additional offers for the BMW X5 xDrive30i whilst stocks last.

Also up for grabs for early birds to the dealerships will be special showroom surprises in the form of lifestyle and merchandise vouchers from BMW, Sauber BMW F1 Team sunshades as well as limited edition BMW notebooks which will be decorated on a 9ft Christmas Tree in all BMW dealerships.

Aside from the wide range of BMW cars to test drive, visitors can also expect a day of fun-filled activites for the whole family with activities such as Door Hanger designing and colouring activity as well as Christmas Card making competitions.

All dealerships will also be serving a sumptuous Christmas meal spread.

Geoffrey Briscoe, Managing Director, BMW Malaysia Sdn Bhd, in speaking about the Christmas@BMW event said, “To us at BMW, Christmas is a special time for giving and sharing amongst our family members and loved ones. This is exactly what we are doing with our Christmas@BMW dealership events – giving and sharing with our customers!”

He added that the end of the year which is the holiday season is also the time when most people will be paying particular attention to their cars as it is the season for travel.

“At this time of the year, when car checks are particularly important before long travels, what other better way could someone spend their time checking their BMWs than to spend it with friendly, familiar faces from their BMW dealership.” said Briscoe.

See also:

Autoworld Blog >> Blog Archive >> Showroom Experience: The Joy Factory @ Auto Bavaria Glenmarie
Autoworld Blog >> Blog Archive >> Showroom Experience: The Joy Factory @ Auto Bavaria Sg Besi
Autoworld Blog >> Blog Archive >> BMW Performance Drive
Autoworld Blog >> Blog Archive >> Showroom Experience: A Tale of Two Showrooms
Autoworld Blog >> Blog Archive >> Brief Test Drive: E90 BMW 323i

As part of its 20th anniversary celebrations, Auto Bavaria has been organising a series of “Joyful Events” at its various showrooms throughout the country. The celebrations kickstarted on 20 Sept in the Penang branch, and since then they have been throwing these parties in Segambut (27/28 Sept), Kuantan (31 Oct / 1 Nov) and most recently Glenmarie this weekend.

I attended the one organised by the Segambut branch over a month back and was absolutely blown away by the experience. After going through a brief safety driving clinic, my mate and I set off in a BMW 525i, heading straight for the nearby Matrade Center parking lot to experience what was called the BMW Performance Drive, where we were each given a 320i to do braking, slalom and skidding tests. Later, back at the showroom, we were then treated to a buffet catered from DeCanters.

Memories of the Segambut event.

I have been to more BMW events than I can remember. I have test driven a 645Ci and a Z4 3.0 top down. I have driven a 545i up to 180kph in pursuit of a similarly powered X5 4.4i only to be stopped by a Kancil suddenly coming into our lane. I have even attended an event that served abalone sushi, but suffice to say, the “Joy” event in Segambut trumped them all. There’s nothing like driving a car in a no-holds barred situation.

Seeing what Glenmarie has in store.

Therefore, against the backdrop of the “joy” I had in my last time out, the Glenmarie edition was rather disappointing. Though admittedly, this one seemed to be catered for existing BMW owners, as they were given free 20-point checks for their BMWs. There was also a mini treasure hunt, dubbed the “Joy Hunt”, open to 50 BMW cars on Saturday and Sunday each.

For us non-BMW owners, besides viewing lineup of BMW cars, which on that day included an M3 Coupe, a 325i Sports, and a 525i Sports, we also had the chance to speak to some of their technicians who showed us the difference between a normal tyre and run-flats, how they diagnose faults in the latest electronic laden BMWs, and also AB Glenmarie’s reknowned impressive BMW body repairing capabilities.

Normal tyres vs run-flats – both tyres are deflated

Displaying their impressive arsenal of tools

Going straight into the brains of your car…

This machine reads out your car’s faults like a book

After looking through all the admittedly impressive exhibits, it was all just viewing and photographing the cars on display. Despite the advertisement on the website saying “Test drive and view the latest BMW cars”, there seemed to be more emphasis on the ‘view’ rather than the ‘test drive’ part, my mate and I were pretty much left alone after putting down our names on the front desk.

All in all, it wasn’t really an event which I considered to be worth my time, which is a shame, considering the edition at the Segambut branch earlier was absolutely amazing. It was quite obvious that this event seemed to be catered to existing or prospective BMW customers, with little room for us mere enthusiasts.

 
Crowd was good though

The 325i Sports with aggressive details

Under the hood of the BMW M3

M3’s S65B40 sings up to 8,250rpm redline, producing 420hp and 400Nm along the way