The Castrol Magnatec ‘Instant Protection’ Campaign came to its conclusion in a prize giving ceremony held at Le Meridien hotel recently. The campaign, which kicked off in June, made use of augmented reality technology to promote the instant protection properties of Castrol Magnatec engine oils.
With 75% of total engine wear attributed to the warm-up periods, the campaign sought to illustrate how Castrol Magnatec protects the engine from the friction of ‘start-up wear’ by having Intelligent Molecules that allow the oil to cling on to vital engine parts at all times. An online Facebook-based contest setup for this campaign attracted 13,400 plays in 8 weeks.
Grand prize winner of the contest was 31-year-old Wong Yew Fung, who walked away with a 4D/3N trip to Disneyland Hong Kong. Second prize winner had a 3D/2N holiday to Resorts World, Sentosa Island.
Mark Ng, Marketing Director, Castrol Malaysia and Singapore “Apart from learning that up to 75% of engine wear happens at start-up and how the Intelligent Molecules in Castrol Magnatec are always ready to protect your car engine 24/7, we also wanted to make sure that our fans and consumers were rewarded for their support throughout this unique campaign.”
Pictures: Official Castrol release.