The effects of Toyota’s infamous accelerator pedal recall continue to mount. The latest figures, extracted from Autoblog.com, gives an estimated total of 9.0 million vehicles in the US and the UK being affected by the recall. Compounding Toyota’s problems are the irked owners and all the resulting bad press.
The cost of replacing all those pedals are just the tip of a very big iceberg of problems for the beleaguered manufacturer. Autocar.co.uk recently reported that Toyota’s stocks in Japan has plunged by 16.7% in the space of five days. However, it goes without saying that the worst of the damage is how this recall blasts a massive chink in Toyota’s once-invincible armour in build quality and reliability. Let’s not talk about all the resulting legal repercussions.
Thus far, there have been two separate, but related recalls – the floor mat recall, and the accelerator pedal recall. The first of the two, the floor mat recall, is said to be caused unsecured floor mats jamming the accelerator pedal in full-throttle position. This recall started with just 55,000 cars in 2007, then grew to 3.8 million in September 2009 before a further 1.1 million vehicles were added to the list on 28 Jan 2010.

Toyota’s reputation of invincible quality now under serious threat.
According to the official website of Toyota Motor Sales U.S.A, models affected by the floor mat recall are:
- 2005-2010 Avalon
- 2007-2010 Camry
- 2009-2010 Corolla
- 2008-2010 Highlander
- 2009-2010 Matrix
- 2004-2009 Prius
- 2005-2010 Tacoma
- 2007-2010 Tundra
- 2009-2010 VENZA
The later, more serious defect of the sticking accelerator pedal, hit 2.3 million vehicles, and forced Toyota to suspend the sale of eight models. Things went from bad to worse when 1.8 million vehicles in Europe also had to be recalled on 29 Jan 2010. A solution has nevertheless been found, and Toyota has commenced shipping of replacement pedals to dealerships already.
Once again, according to Toyota Motor Sales U.S.A, models affected by the accelerator pedal recall are:
- Certain 2009-2010 RAV4
- Certain 2009-2010 Corolla
- 2009-2010 Matrix
- 2005-2010 Avalon
- Certain 2007-2010 Camry
- Certain 2010 Highlander
- 2007-2010 Tundra
- 2008-2010 Sequoia
Meanwhile, Autocar.co.uk has listed the eight Toyota UK models affected by the recall as
- Aygo (Feb 2005 – Aug 2009)
- iQ (Nov 2008 – Nov 2009)
- Yaris (Nov 2005 – Sep 2009)
- Auris (Oct 2006 – 5 Jan 2010)
- Corolla (Oct 2006 – Dec 2009)
- Verso (Feb 2009 – 5 Jan 2010)
- Avensis (Nov 2008 – Dec 2009)
- RAV4 (Nov 2005 – Nov 2009)
As Toyota now faces the wrath of customers and also the possible onslaught of legal inquisitions, rival dealerships in the United States are all too happy to capitalize on their woes. GM paved the way with a month-long campaign ‘aimed at compensating Toyota and Lexus owners for the depreciation the recall has caused’. It didn’t take long for Ford, Chrysler, and Hyundai to join the queue with similarly attractive offers, giving cash incentives worth up to US$2,000.
The irony, of course, is that arch-rival Honda has ruled out following suit. Autocar.co.uk quoted John Mendel, American Honda’s executive vice president as saying, “We will not react in a predatory way toward either Toyota or Toyota customers.”

Honda refrains from twisting the knife.
Perhaps because they have a recall of their own to worry about?
Meanwhile, closer to home, UMW Toyota Motor has recently released a statement that Toyota cars sold in Malaysia are NOT affected by either recalls.
KON
Sources:
- Autoblog.com (who also gave the nick ‘Total Recall’ to this fiasco)
- Autocar.co.uk
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