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New app to revolutionize the parking experience

December 16th, 2014

Most urban dwellers are familiar with the myriad of problems that face an average motorist at a parking lot – insufficient bays and long queues at the ticketing machine just to name two of them. A new smartphone app developed by a Malaysian company aims to solve that problem with a variety of features each catered to tackle or alleviate typical issues encountered by motorists at parking lot.

Central function of the new ParkAide app, created by ParkAide Mobile (M) Sdn Bhd, is that it offers motorists and car park operators a ticketless solution to facilitate transaction of the parking fee. Upon entering a parking lot, motorists scan a QR code displayed on a screen mounted where you would typically find a ticket dispenser to ‘check-in’ to the parking lot. A similar procedure is repeated at exit to ‘check-out’ and the system deducts the appropriate amount of credits from the user’s account.

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Attractive cash rebates with Mitsubishi New Year Promotion

December 15th, 2014

Mitsubishi Motors Malaysia (MMM) has announced attractive offers on selected models booked before 31 March 2015 in a ‘Mitsubishi New Year Promotion’ campaign.

Cash rebates of RM4,000 are on offer for both 2WD and 4WD variants of the ASX, whilst the range topping Triton VGT GS gets as much as RM10,000 back.

The locally-assembled ASX is priced at RM118,015.30 and RM132,515.30 on-the-road with insurance for the 2WD and 4WD variants respectively. The Triton VGT, meanwhile, is listed at RM110,905.10 under the same terms.

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Ford Driving Skills For Life training programme

December 15th, 2014

Ford Motor Company, in collaboration with local partner Sime Darby Auto Connexion (SDAC), has completed a round of the global Driving Skills for Life (DSFL) campaign in Malaysia with four half-day training sessions being held at the Malaysian Agro Exposition Park Serdang from 13-14 December.

Open to owners of all Ford vehicles for a nominal fee of RM50, the DSFL attracted the participation of over 80 drivers (maximum 21 per session) who benefited from theory and practical lessons covering a variety of safety-oriented driving tips and techniques

Full story past the jump.

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Drive a Porsche from €69 per hour

December 1st, 2014

Fancy driving a Porsche on your next European holiday? Well, if you’re traveling in the vicinity of the Porsche Museum in Stuttgart, you can head over there and pick up the Porsche of your choice from the company’s current line-up of vehicles for any length of time between an hour to a whole week.

As part of a pilot project under the name of Porsche Drive, fans from all over the world can take their favourite Porsche vehicles at a starting price of €69 per hour for the Boxster, Cayman, or Macan. The 911 range, meanwhile, starts at €99 per hour with a limited range of 100km.

For on the spot inquiries and customer service, a representative of Porsche Drive will be stationed in the lobby of the Porsche Museum. The reservation or booking of a car is possible from Tuesday to Sunday, 9:00 a.m. to 6:00 p.m., during the opening hours of the museum. On Mondays, vehicles can be returned from 7:00 a.m. to 12:30 p.m. Additional info can also be obtained by phone at +49 (0) 711 911 27 911 or email at info@porsche-drive.de.

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IACT wins 2014 Shell FuelSave College Competition

November 24th, 2014

The 2014 Shell FuelSave College Competition came to a successful end earlier this month with IACT College emerging as winner amongst 10 participating schools to take home the championship trophy plus a RM15,000 cash prize. Members of the team, meanwhile, are in line for potential internship opportunities with Shell Malaysia and its media and communication agency partners.

Held for the fourth consecutive year, this year’s iteration of the Shell FuelSave College Competition tasked participating teams from public and private institutions of higher learning to formulate and execute an integrated marketing and communications campaign to promote smart fuel efficient driving habits amongst Malaysia’s Gen Y drivers.

Full story after the jump.

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Shell FuelSave College Competition offers RM15k for grabs

October 21st, 2014

Students from ten public and private universities have taken up the challenge of planning, pitching, and executing a marketing and communications campaign to promote and educate smart fuel efficient driving techniques amongst Malaysian youth in this year’s Shell FuelSave College Competition launched earlier this month.

This competition is aimed at providing students with a first-hand experience of the working world and exposure to the marketing and communications industry. Participating teams are from Monash University, Tunku Abdul Rahman University, Help University, UCSI University, Sunway University, IACT College, Taylor’s University, Universiti Putra Malaysia, National University of Malaysia (UKM) and Universiti Teknologi MARA (UiTM).

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BMW Active Safety Showcase in Sunway Pyramid

October 10th, 2014

BMW Group Malaysia is hosting a four-day road show at Sunway Pyramid this weekend as an awareness building exercise highlighting the importance of various active safety features that come fitted in its range of passenger cars and motorcycles.

Running from 9 to 12 October, the BMW Active Safety Showcase seeks to demonstrate the premium automaker’s integrated approach to vehicle safety with a special focus on the BMW Group’s “Safety 360°” principle which outlines the importance of the Vehicle, Technology and Equipment as well as Training in ensuring safety on the road.

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Facelifted Audi A6 with new engine line-up

September 4th, 2014

The current generation Audi A6 enters its midlife refreshed with a makeover bring a new appearance, improved features, and perhaps most crucially new engines and transmissions. All versions, from the base front-wheel drive models right up to the RS 6 performance flagship, in both Sedan and Avant body styles, sport comprehensive upgrades as Audi cranks up its pressure on the 5 Series and E-Class.

Externally, the new A6 is easily distinguished from its predecessor with extensive changes made to its front and rear fascias, which now sport a revised grille, new lamp clusters, reshaped air inlets, bumpers, and exhaust pipe. Xenon headlights are fitted as standard, with two levels of LED illumination available as optional upgrades.

Full story after the jump.

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All-new Mazda MX-5 SkyActiv unveiled

September 4th, 2014

Mazda has taken the sheets off its latest fourth-generation MX-5 Roadster at three separate events held simultaneously in Japan, USA, and Spain. Set to enter the global market starting 2015, the latest iteration of Mazda’s pint-sized sports car will be the first model in its lineage to incorporate the company’s renowned SkyActiv technology and styled with its distinctive Kodo – Soul of Motion look.

Currently the world’s best-selling two-seater sports car ever, according to the Guinness World Book of Records, first three generations of the MX-5 have collectively found 940,000 homes around the world as of July 2014 in its 25 years of existence. As things stand, the fourth generation look set to help take Mazda past the auspicious 1 million mark.

Full story after the jump.

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Land Rover debuts new Discovery Sport premium compact SUV

September 3rd, 2014

The Land Rover Discovery model family now has a junior member, with the new Discovery Sport arriving as a similarly luxurious but more practical alternative to compliment the Range Rover Evoque in representing the brand’s interests in the premium compact SUV segment.

Build on a new platform derived from the Evoque, the Discovery Sport shares the same range of Ford-sourced petrol and diesel engines, and is available in no less than three different driveline configurations – front-wheel drive, permanent four-wheel drive, and active four-wheel drive.

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